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“We want to reconnect two worlds: manufacturing and retail, to guarantee a ‘perfect match’ between the customer and the garment and solving the problems of returns and unsold products.” Its 'phygital' technology – a portmanteau word of 'physical' and 'digital' to describe the use of technology to bridge the digital world with the physical world with the purpose of providing unique interactive experiences for the user – enables the industry to be more ethical and inclusive, from production to sales, and in all sizes, the company said. To tackle this, Bergenthal’s Euveka developed scalable robot mannequins that integrate a unique morphological variation algorithm. Bergenthal decided it was time to make the textile industry more inclusive, to be more ethical and sustainable. She also wasn’t surprised that – under these conditions – so many people have difficulty finding clothes with their morphologies, especially in small and large sizes, even with the growth of fast fashion. She saw an opportunity in sizing and sampling within the industry, and in 2010 set up Euveka.Īt a young age, Bergenthal saw that wooden mannequins did not represent the morphological reality of the human body. Actors must also understand that by being sustainable they can be more efficient in terms of cost and economic benefit.”Ī specialist in industrial property law, Audrey-Laure Bergenthal dropped out of a master’s degree at Harvard before turning to fashion. “AI and robotics could help to connect these parts and bring changes in production that would impact the environment. “All parts of the industry chain are disconnected,” Bergenthal explains. The problem for the industry is the missing links between what designers and manufacturers do, what customers want, and what retailers know. Some players also propose photosynthesising fabrics the use of AI to manage the stocks of clothes, or to create paper garments, she adds. Although AI and robotics have already proven effective in this area of the industry, it raises a question of whether such technologies can help in the quest toward a greener future within the fashion industry.Īudrey-Laure Bergenthal, CEO and founder of robotics company Euveka said there are already significant innovations in the sector, such as 3D body scans data analysis online recommendations, and apps that encourage people to shop in a more responsible way. It has also been effective in providing insights into how designers can tweak their designs to better resonate with the behaviours of consumers.
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However, there is a sustainability crisis that still looms over the industry and advocates are doing all that they can to raise awareness of the importance of innovation for sustainability across the sector.įor some time, technologies such as AI have been fine-tuning fashion business models, with AI being used to predict fashion trends as well as aiding the design process. It is undeniable that emerging technologies are changing the world of fashion, ranging from personal recommendation engines using artificial intelligence (AI) to fitting rooms based in augmented reality done remotely from a smartphone.